The next generation of JK Star Group’s Fine Jewelery Brand Lucson announced the appointment of famous actress Wani Kapoor as her official brand ambassador today. With this partnership, Lucson strengthened her vision of making durable, designed and inexpensive luxury jewelery for modern India.
Wani Kapoor becomes the face of Lucson, advocates lab-Groe diamonds everyday luxury.
Luxon was born in 2024 with a adventure mission, founded by the third generation Diementar Anand Lukha and co-founder Vedanta Lukuki, which was transferred to Diamond conversation to mining from the grandeur of mining to mindful beauty. Supported by a 34-year-old heritage of JK Star Group, including natural diamonds, luxury jewelery, and leading lab-Gro Diamond Ventures, Lucson is India’s first D2C brand, which is fully for its supply chain, which ensures transparency, quality and unmatched value.
Vani Kapoor was chosen as Lucson’s face as he is a symbol of modern elegance, personality and confidence. With its contemporary style, aspirants yet reliable appearance, and wide connect between the audience, he reflects the ethos of a brand that is re -writing the rules of fine jewelery for a new generation.
Lukason founder and CEO, Anand Lukhi said: “In Luxon, what we mean luxury for today’s consumer. For us, the true luxury is durable, transparent, and designed for everyday. Vani Kapoor holds this feeling perfectly. Not just a choice, but as a future of fine jewelery.”
Vedanta Lukuki, co-founder, Lucson, said: “Wani’s personality aspiration is still grounded, stylish yet reliable. Like Luxon, she brings tradition with modernity. Together, we want to show that diamonds are no longer about privilege or sometimes enjoyment.”
Speaking about the association, Vani Kapoor said: “I am happy to be a brand ambassador for Lukson and being part of his journey. For me, for me, for me, there is an expression of myself, and I believe it should be both beautiful and accessible.
As part of his role, Vani Lucson’s signature will make the lab-Groe Diamond and Vermil collections champions, and will be seen in celebrations and opportunities starting this season. With the growing community of conscious buyers, the leading retail and partnership with e-commerce platforms, and a strong D2C appearance, Luxon is not just one ornament label. It is a movement towards clean, inclusive luxury. Mixing in-house craftsmanship, moral sourcing and forward-loving design, the brand is emerging rapidly as the labs are India’s most trusted name in Diamond Jewelery.
As part of this partnership, Lucson has released its new brand films Wani Kapoor, now new brand films featuring live on digital platforms. The campaign celebrates personality and everyday luxury through striking jewelery designs at least yet.
Also Read: Vaani Kapoor opens about one of her ‘favorite’ people – Hrithik Roshan; Says, “He is one of those who want you to exist more”
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