YRF Entertainment has appointed veteran content strategist Saugata Mukherjee as its new content head, an important move as the studio strengthens its presence in the global streaming landscape.
YRF Entertainment taps streaming veteran Saugata Mukherjee to lead content strategy
The platform, known for delivering acclaimed titles like The Romantics, The Railway Men and The Mandala Murders, has brought Saugata on board to lead its content vision across films and series. In his new role, he will report directly to Akshay Vidhani, CEO of YRF.
Expressing his excitement about the appointment, Akshay Vidhani says, “I am delighted to welcome a creative thought leader who has consistently pushed the boundaries of engaging audiences with content and has been at the forefront of transformational change for over two decades. At a time when streaming is reshaping the local and global entertainment landscape, Saugata’s creative instincts and strategic clarity make him uniquely suited for our next chapter at YRF Entertainment. As a company, We believe in putting India forward and telling great stories. With Saugata’s insights, we look forward to deepening our connection with audiences around the world by continuing to invest in bold and unique local content and talent.
Concurrent with this leadership development, Yogendra Mogre will remain at YRF Entertainment as the show’s executive producer and head of production. He will work closely with Saugata and Akshay to shape the future roadmap of the company.
Saugata Mukherjee joins YRF Entertainment after a successful stint as Content Head and Executive Vice President at SonyLIV, where he was instrumental in transforming the platform into a premium destination for original storytelling. Under his leadership, SonyLIV delivered critically acclaimed and widely loved titles like Scam 1992, Maharani, Rocket Boys, Gullak and Freedom at Midnight. Collectively, these projects received over 100 major industry awards, underscoring their impact on the Indian OTT sector.
His productions include Arya (for Hotstar) and rocket boys (for SonyLIV) also earned her a nomination at the prestigious International Emmy Awards, further cementing her reputation as a content visionary.
Prior to his tenure at SonyLIV, Saugata was instrumental in leading the Indian market entry for HBO Max and was a founding member of the leadership team that built Hotstar (now JioHotstar) into one of the largest streaming platforms globally by subscriber scale.
With extensive experience in platform launches, digital transformation, content monetization strategies and building high-performing creative teams, the appointment of Saugata Mukherjee signals YRF Entertainment’s intention to scale new heights in storytelling. As the streaming space continues to rapidly evolve, this strategic move enables the studio to deliver compelling, globally resonating content while remaining rooted in powerful local narratives.
