Yash Raj Films to reveal the first glimpse of Alia Bhatt and Sharvari starrer film Alpha Through a teaser which is set to release on June 10. The teaser will focus on the basic story of a girl who is raised and groomed to become a killing machine. It is the first original story within the YRF Spy Universe where the protagonist is an assassin.
YRF will release the teaser of Alia Bhatt-Sharvari starrer Alpha on June 10, followed by a “relentless” marketing campaign.
A senior trade source said,Alpha The teaser is definitely coming on June 10th. This will be followed by a sustained marketing and promotional campaign that will keep the film’s story at the center of the promotion to celebrate the alpha attitude of today’s India. Aditya Chopra and his team have created a tailored strategy that will unfold in carefully calibrated phases until the release of Alpha.
The source further said, “AlphaThe campaign is built around the core idea that Alpha is more than a character or a movie title, it is an attitude. Through a series of high-impact presentations, digital moments, youth-centric engagements and nationwide conversations, Alia and Sharvari will celebrate the mindset that defines modern India and its youth, who are absolutely unapologetic about who they are.
“AlphaThe campaign is also designed to make girls synonymous with the idea of being ‘Alpha’ – they are writing their own destiny today and refusing to be limited by expectations or societal pressures. So, expect a fun, cool, badass campaign driven by attitude! The source concluded by saying.
Directed by Shiv Rawail of The Railway Men fame, AlphaA dramatic film by YRF also stars Bobby Deol and Anil Kapoor in lead roles.
