creator of Ramayana has announced a nationwide school outreach initiative aimed at introducing students to the stories and values of the Indian epic ahead of the film’s theatrical release. Launching on July 9, the campaign is expected to reach over 400 schools across 18 cities and engage over five lakh students through a range of educational and creative activities.
Ahead of Ramayan release, makers announce school campaign reaching over 400 schools
According to the makers, the program is designed to encourage young viewers to explore the themes of Ramayana through drawing competitions, quizzes, interactive discussions and other classroom activities. The initiative also hopes to inspire conversations among children and their families about the cultural significance of the epic.
Sharing the vision behind the campaign, the makers said, “Ramayana has lived on across generations through stories, values and shared memory. With this school outreach initiative, our endeavor is to take that legacy to young minds in an engaging and meaningful way.”
He added, “As we build towards bringing Ramayana On the big screen, we wanted children to experience this epic not just as mythology, but as a story of courage, duty, love and righteousness that continues to inspire today.
Activities planned in schools
This initiative has been developed as an interactive engagement program that allows students to connect with Epic through creative expression rather than traditional promotional activities. Drawing sessions, quiz competitions and discussions will form the core of the campaign, encouraging students to learn about the characters, themes and values associated with it. Ramayana.
Built on the theme “Our Truth, Our History”, the program aims to create an initial connection between the young audience and the story while celebrating its place in India’s cultural heritage.
Part of the film’s big promotional campaign
School outreach is one of the first large-scale publicity initiatives RamayanaWhich is being directed by Nitesh Tiwari and produced by Namit Malhotra’s Prime Focus Studios in association with DNEG and Yash’s Monster Mind Creations.
The two-part film is envisioned as a large-scale cinematic adaptation of the epic. The cast includes Ranbir Kapoor as Lord Ram, Sai Pallavi as Sita, Yash as Ravana, Sunny Deol as Hanuman and Ravi Dubey as Lakshman.
The first installment is scheduled to release in theaters worldwide during Diwali 2026, followed by the second part in Diwali 2027. Both films are planned for IMAX release.
