Lux Industries Limited has extended actor Varun Dhawan’s brand ambassadorship for its men’s innerwear label Lux Cozi till 2030. Dhawan was first signed as the brand ambassador of Lux Cozi in February 2017, making an association of over 13 years until the renewed agreement expires.
Amid huge audience appeal and fashion choice, Lux Cozi signs Varun Dhawan as brand ambassador till 2030
Lux Cozy is one of the largest brands in the economy-to-mid segment of men’s innerwear in India, with a presence in over five lakh retail outlets across the country. The brand is part of Kolkata-headquartered company Lux Industries Limited, which manufactures over 100 products across 12 innerwear brands for men, women and children.
The expanded partnership is in keeping with Lux Cozi’s strategy of targeting younger consumers, which has guided its brand communications since Dhawan was first brought on board in 2017. Since then, Dhawan has led the brand’s advertising campaigns across print, television and digital platforms. This renewal signals the company’s intention to remain consistent in its messaging as it pursues growth in the region.
Dhawan, who started his acting career in 2012, has appeared in several commercially successful films and series. His recent credits include the 2024 Amazon Prime Video series Stronghold: Honey Bunny and 2026 theatrical release border 2. His continued association with Lux Cozi goes hand in hand with an active career in film and digital production.
Lux Cozy is a brand under Lux Industries Limited, headquartered in C. The company operates across men’s, women’s and children’s innerwear categories in India. Varun Dhawan will remain the brand ambassador of Lux Cozi till 2030.
