Actor Amitabh Bachchan has been appointed as the new brand ambassador for PolicyBazaar as the company launches a nationwide campaign aimed at encouraging more Indians to invest in health and term insurance. initiative, title family firstseeks to highlight the importance of financial security and timely insurance planning for families across the country.
Amitabh Bachchan joins PolicyBazaar as brand ambassador for new insurance awareness campaign
This campaign is in line with the broader objective of the Insurance Regulatory and Development Authority of India (IRDAI) to increase insurance penetration. It will be presented across television, digital platforms, OTT services and social media, reaching audiences across urban, semi-urban and rural areas.
In the advertisements, Bachchan plays an elderly family member who encourages his loved ones to prioritize health and term insurance before unexpected crises strike. The campaign focuses on the common consumer behavior of postponing insurance decisions until it’s too late, urging families to prioritize financial security rather than an afterthought.
PolicyBazaar aims to make insurance a household word
Speaking about the collaboration, Sarabveer Singh, joint group CEO of PB Fintech, said that the company believes that Bachchan’s credibility and influence can help increase awareness about insurance among Indian households. “Mr Bachchan can help make insurance a topic of discussion in every Indian household and encourage millions of families to protect what matters most.”
The campaign is part of PolicyBazaar’s ongoing efforts to bridge India’s insurance protection gap by encouraging people to understand the value of financial preparedness.
Campaign highlights cost of delaying insurance decisions
Sai Narayan, chief marketing officer, Policybazaar, said the campaign addresses consumers’ tendency to postpone important financial decisions. “The vision behind this campaign is simple: People procrastinate, and then put it off. We wanted a voice that could gently break that tiring habit.”
According to the company, the campaign aims to motivate individuals to secure health and life coverage before unexpected circumstances arise rather than waiting until after a financial emergency.
