Kaun Banega Crorepati hosted by Amitabh Bachchan is set to adopt artificial intelligence in a major way. According to a report in Variety India, Google India and Sony Pictures Networks India have entered into a collaboration to integrate Google Gemini into the iconic quiz show, making the AI chatbot an interactive knowledge companion for aspiring contestants and viewers.
Amitabh Bachchan to host Kaun Banega Crorepati partners with Google Gemini to transform contestants’ experience
This collaboration is a significant step towards bringing AI-powered learning to one of Indian television’s longest-running and most popular game shows. The integration will extend to Sony Entertainment Television and Sony LIV, with Google Gemini becoming a part of the Kaun Banega Crorepati journey from the registration stage to contestants’ preparation for the quiz.
As part of the initiative, users can already get step-by-step guidance on the Gemini app regarding the registration process, eligibility criteria and application requirements for the upcoming season of Kaun Banega Crorepati. Registrations for the new session are currently open.
In the coming weeks, Google Gemini is also expected to introduce interactive challenges, aimed at helping candidates strengthen their general knowledge across various subjects. The feature is designed to make preparation more engaging by offering users an AI-powered learning companion as they prepare for quiz shows.
Speaking about the collaboration, Nachiket Pantvaidya, Chief Content Officer, Sony Pictures Networks India, told Variety India, “Through our collaboration with Google Gemini, we are bringing together the legacy of ‘KBC’ with the power of Google Gemini’s Artificial Intelligence for homes across India.”
Kanika Kalra, Director of Marketing at Google India, also highlighted the educational aspect of the initiative and said, “We look forward to serving as an interactive knowledge companion to millions of families, providing audiences and aspirants an engaging, intuitive way to explore new topics, expand their preparation and fulfill their quest for learning.”
Over the years, Kaun Banega Crorepati has grown from just a quiz show to a platform that celebrates knowledge and inspires learning across generations. With the introduction of Google Gemini, the makers seem to be taking another step towards increasing audience engagement by combining the legacy of the show with the capabilities of artificial intelligence.
While more details about the AI-powered features are expected to be revealed closer to the show’s premiere, this collaboration signals a new chapter for Kaun Banega Crorepati as it prepares to return with a technology-driven experience for the contestants and viewers.
