CineNow, the leading film and entertainment investment platform, today announced that acclaimed media entrepreneur, producer and industry leader Siddharth Roy Kapur has joined the company as Principal Advisor to the founding team.
CineNow appoints Siddharth Roy Kapur as principal advisor amid Rs 1,350 crore film IP investment push
As CineNow advances its Rs 1,350 crore structured film IP investment platform, Siddharth Roy Kapur will provide strategic guidance on content investment opportunities, industry partnerships, platform expansion and long-term value creation. Their association with CineNow marks an important milestone in the company’s journey to establish film and content intellectual property as a trusted institutional asset class while building the financial infrastructure for the next phase of growth in India’s entertainment industry.
Commenting on the development, Rohit Dalmia, Chairman and Managing Director, CineNow, said: “India’s media and entertainment industry is entering a pivotal decade. Consumption has increased dramatically, content is increasingly becoming a global asset, and intellectual property is emerging as one of the most valuable forms of long-term value creation. However, the financial infrastructure around content remains underdeveloped. CineNow is looking to bridge that gap by bringing transparency, governance, institutional capital and disciplined investment frameworks to the sector. was built to bridge the
He further added, “We are privileged to have Siddharth Roy Kapur join CineNow as Principal Advisor to our founding team. His unparalleled experience in content creation, studio leadership and media entrepreneurship, coupled with his deep understanding of audience behavior and industry evolution, makes him one of the most respected voices in Indian entertainment. His strategic advice will be invaluable as we continue to build India’s most trusted platform for entertainment investments.”
Speaking on his collaboration with CineNow, Siddharth Roy Kapur said: “The Indian entertainment industry is witnessing unprecedented growth due to expanding audiences, multiple distribution platforms and the increasing strategic importance of intellectual property. As the sector matures, innovative and well-governed capital solutions will play a key role in unlocking the next phase of its growth. CineNow is building a unique platform at the intersection of content, capital and technology, and I am thrilled to be a Principal Advisor supporting the founding team and the company.” It is a pleasure to contribute to the long-term vision of .
Siddharth Roy Kapur has decades of leadership experience in content creation, studio management and media entrepreneurship. Widely recognized for building and supporting some of India’s most successful entertainment enterprises, he is considered one of the foremost leaders in India’s media and entertainment industry. His insights into content economics, audience growth and industry change will help guide CineNow’s strategic thinking as the company expands its engagement with creators, producers, investors and rights holders.
