IHNS was among the first people who reported that booking Jolly LLB 3 of 3 The show was placed by PVR Inox due to VPF (virtual print fee) issues. Booking was stopped from the evening of Wednesday, 17 September and resumed on the morning of 18 September. The issue was not resolved, but it was agreed to start booking. However, the film’s team received a shock when the film’s booking was re -suspended by the Multiplex Chen on Thursday evening.
Exclusive: Late Night Shodown – Jolly LLB 3 team pays VPF under protest; Akshay Kumar joins talks
A source told Bollywood hungry“Booking was yet to be held again and it was done for less than 12 hours less than the first show of the film. The film’s team immediately came into a dialogue mode. Even one of the leading actors of Akshay Kumar,, even Akshay Kumar. Jolly LLB 3Was involved. ,
The source continued, “Viacom18 signed an agreement with PVR INOX that they would pay VPF only by 2024. Therefore, they have since felt appropriate for exemption. Jolly LLB 3 A 2025 is released. But PVR Inox argued that the agreement mentions that the studio would stop paying VPF, which is under other production houses. Since other manufacturers continue to pay VPF this year, they insisted that Viacom 18 should also follow the suit. ,
The source said, “With the booking stop, the first day of the collection must have had a big impact. As a result, the team’s team Jolly LLB 3 VPF agreed to pay. However, he made it clear that they are paying under protest and they would continue their discussion on the issue. ,
A multiplex official told us, “The issue was resolved around midnight. We all went ahead to resume the booking. The film is now releasing smoothly across the country.”
What is VPF?
Virtual print fee (VPF) is a fee that takes large multiplex chains from producers or distributors in India to help cover the cost of upgrading their technology, which is to give audience a better film experience. On average, this fee is approximately Rs. 20,000 per screen. For small cinema chains and non-2K theaters, this fee is collected by companies such as UFO, scrable, cube, etc., which provide digital cinema services.
For a long time, producers have argued that VPF should not be charged indefinitely and it was believed that it was imposed only for a certain time. On the other hand, exhibitors feel that VPF is necessary because it helps to bear the cost of playing the film using the latest technology and has many advantages.
In 2019, the matter was widely known and discussed when producer Ronnie Screwal filed a case against PVR, Inox, Cinepolis and Carnival Cinema with India’s Competition Commission (CCI) against PVR, Inox, Cinepolis and Carnival Cinema. However, CCI ruled in favor of multiplexes.
Earlier this year, VPF was talking one thing after Forgive Special discounts were given – national chains allowed Romomom to reach OTT two weeks after the dramatic release, and secondly, they agreed to charge VPF only when the film crossed a certain figure at the box office.
Also read: Trade experts estimate that Jolly LLB 3 can open in double digits and is a chance of rupee. 100 Crore + Life: “Akshay Kumar and Arshad Warsi have a combo zabardast”
More page: Jolly LLB 3 Box Office Collection, Jolly LLB 3 Movie Review
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