Nissan India has announced actor Hrithik Roshan as its new brand ambassador to coincide with the launch of its latest mid-size SUV, the Tecton. The partnership comes at an important time for the automaker as it expands its presence in India’s most competitive automotive segment with a new flagship offering.
Hrithik Roshan joins Nissan India as brand ambassador for Tecton SUV
Priced at Rs 10.49 lakh (ex-showroom), the Tecton marks Nissan’s entry into the mid-size SUV category and now tops the company’s domestic portfolio. Bookings for the SUV have officially begun, while customer deliveries are scheduled to begin from July 20.
By bringing in Hrithik Roshan as the face of the brand, Nissan aims to strengthen its visibility and connect with a wider audience as it introduces the Tecton to Indian buyers. This collaboration is expected to support the company’s efforts to establish a strong foothold in the growing SUV market.
On the design front, the Tecton has a bold and upright stance with a prominent front grille, LED headlamps and signature C-shaped daytime running lights. A sculpted bonnet with distinctive “Tecton” lettering enhances its road presence, while the side profile is highlighted by flared wheel arches, 18-inch alloy wheels and pull-style front door handles. The strong styling theme continues at the rear with uniquely designed tail lamps and a strong bumper. Nissan is offering the SUV in 11 exterior color options, including six monotone and five dual-tone shades.
Inside, the Tecton comes with a dual-tone cabin available in four interior themes. The SUV features a modern digital cockpit with a large infotainment touchscreen and a fully digital instrument cluster. It is also equipped with premium features like ventilated front seats, powered front seats, wireless phone charging, dual-zone automatic climate control, panoramic sunroof and Google built-in services including Google Maps and Gemini.
Additional equipment includes paddle shifters, an electronic parking brake, a smart operated tailgate and adaptive cruise control. Buyers can choose from six trim levels, offering a variety of features to suit different needs and budgets.
There are two turbo-petrol engine options to power the Tecton. The first is a 1.0-litre turbocharged petrol engine that produces 100 hp and 166 Nm of torque, while the second is a 1.3-litre turbo-petrol unit that produces 163 hp and 280 Nm of torque. Transmission options include a six-speed manual gearbox and a seven-speed dual-clutch automatic (DCT) for the larger engine. Nissan claims a fuel efficiency of 19.4 kmpl for the 1.0-litre version, while the 1.3-litre engine offers a fuel efficiency of up to 18.5 kmpl. With the launch of the Tecton and the new branding strategy led by Hrithik Roshan, Nissan looks to strengthen its position in India’s expanding SUV market.
