Kareena Kapoor Khan has taken her association with homegrown footwear and accessories label Fizzy Goblet a step further by becoming a strategic investor in the brand. The move marks a significant milestone in a relationship that has evolved over more than a decade, with the actors now playing a more active role in the company’s future growth plans.
Kareena Kapoor Khan becomes strategic investor in Fizzy Goblet after a decade-long association with the brand
Kareena, who has been on board as the brand ambassador of Fizzy Goblet since April 2022, will now contribute beyond promotional campaigns. As part of the extended partnership, she will participate in the brand’s design selection process and also help strengthen its visibility in the Indian and international markets.
Interestingly, Kareena’s association with the brand predates their official endorsement. She was first seen wearing Fizzy Goblet shoes at a public event in 2014, several years before formally joining as the company’s ambassador. The latest development marks the next phase of that long-term relationship.
Speaking about her investment, Kareena Kapoor Khan said, “I deeply believe that India’s design capabilities and history have so much to offer the world, and the Fizzy Goblet epitomizes this. The brand has always been in my wardrobe, and my belief in what Lakshita is creating has only grown.”
Founder Lakshita Govil welcomed Kareena’s expanded role, saying, “It is my vision to make Fizzy Goblet the first globally recognized Indian footwear and accessories brand. Bringing Kareena on board as a strategic partner is the first big step in that journey. She best embodies everything we stand for, and this partnership marks the beginning of an exciting new phase for us.”
The announcement comes at a time when actors are diversifying their portfolio beyond films through strategic business associations. Stepping in as an investor, Kareena joins the growing list of celebrities who are endorsing homegrown Indian brands, reflecting the growing trend of actors taking up entrepreneurial roles alongside their entertainment careers.
For Fiji Goblet, this partnership is expected to support its plans to expand both offline and online across India while strengthening its presence in international markets. The brand is known for contemporary takes on traditional Indian footwear, including juttis and kolhapuris, and has also expanded into workwear, casual sliders and other modern styles.
The company has also indicated that the first initiative under Kareena Kapoor Khan’s extended partnership will be unveiled later this month, marking the beginning of the next chapter in their collaboration.
