Issues regarding screen-sharing have become very common now and this week the situation has become quite serious. This is because many major films in different languages are releasing simultaneously, making it difficult for programmers to allocate the desired number of shows to each of them.
Many theaters have not yet started booking for May 1; Exhibitors face ‘agni pariksha’ as they struggle to accommodate Raja Shivaji, Ek Din, The Devil Wears Prada 2, Patriot, KD – The Devil and holdover releases.
As expected, with less than 24 hours left for release, issues are yet to be resolved. In Mumbai, theaters like Regal, Movietime Suburbia, PVR Le Reve, Roxy, Eros IMAX, Kasturba and Nazarana did not open bookings for May 1 till 8:00 am on April 30. Surprisingly, even three-screen multiplexes like Sterling had not opened plans for the coming week. Meanwhile, advance booking has still not fully started in theaters like Devgan CineX Mulund, Devgan CineX Thane, Topiwala, Movietime Malad, Tilak and Rajhans Ghatkopar.
An exhibition source said IHNS“It’s like Acid test For us. we need to allocate shows Raja Shivaji (Released in Hindi and Marathi), one day (Hindi), the devil wears prada 2 (English), Patriot (Malayalam), kara (Tamil), bartenders (Gujarati), kd – devil (Kannada) etc. In a city like Mumbai, where films from different languages have audiences, the programming team is working dedicatedly and is in constant touch with the distributors to ensure that the films get adequate exposure.
Meanwhile, the holdover gets released michael And ghost bangla Continue to perform well and they also need to adjust. According to sources, Patriot And kd – devil There will also be a Hindi dubbed release, but as of now, its booking has not started anywhere in the country, probably due to show sharing challenges.
Raja Shivaji’s Show Requirements
This week’s biggest release in the Hindi speaking market is Raja ShivajiAnd its distributor, Jio Studios, is doing everything possible to ensure that it gets a wide release. As per the requirement list sent by the studio, exhibitors have been asked to allocate all the shows of the film to single-screen theatres. In 2-screen theatres, they have asked to run 7 shows, while in 3-screen multiplexes they are required to run 10 shows. 14 shows in 4 screen theaters Raja Shivaji Need to play. As far as theaters with 5 screens and more are concerned, 16 shows of the film will be organized daily. This number includes both Hindi and Marathi versions.
Also theaters have been asked to operate Raja Shivaji In 4DX and EPIQ premium formats.
abundant weekend loading
Despite the challenges, exhibitors are thrilled as most films are expected to attract a considerable number of viewers. the devil wears prada 2 This could emerge as the surprise of the week as the progress is much better than expected. patriot, cara And kd – devil At the same time, they will start with a bang in their respective markets. Raja Shivaji Maharashtra is off to a very good start.
