Streaming platform Netflix marked a remarkable moment at ITB Berlin – one of the world’s leading travel and tourism trade shows – with the launch of two promotional videos celebrating India’s culture and culinary diversity. The video titled Vibrant Culture, Festivals and Heritage of India and Taste of India was unveiled by Union Minister for Culture and Tourism Gajendra Singh Shekhawat.
Netflix and Ministry of Tourism, India unveil ‘Flavors of India’ campaign at ITB Berlin
Developed in collaboration with the government’s tourism initiative Incredible India, the videos highlight the country’s cultural richness, festivals, cuisine, adventure tourism, wildlife and natural landscapes. These scenes are taken from memorable scenes featured in Netflix’s Indian films and series released in the last decade.
Both films are the first installment of a planned series of ten short promotional videos under the partnership. The initiative aims to showcase how storytelling through cinema and series can bring travel destinations to a global audience while highlighting the diverse cultural experiences of India.
The campaign also builds on Netflix’s recently announced collaboration with India’s Ministry of Tourism. Through this initiative, travel destinations across the country are expected to integrate entertainment content into original stories produced by Netflix India, aligning entertainment content with efforts to promote tourism and strengthen cultural ties internationally.
