Fragrance has always been more than the final touch; It is an expression of personality, mood and identity. Embracing this philosophy, Ramsons Perfumes has announced actor Mrunal Thakur as the face of the brand and its latest brand campaign, signaling a bold new phase. Known for providing quality fragrances that combine craftsmanship with accessibility, Ramsons is now strengthening its emotional connect with consumers through innovative storytelling and contemporary brand expression. The collaboration with Mrinal Thakur reflects this strategic shift, positioning the fragrance not just as a product but as a personal expression.
Ramsons Perfumes appoints Mrinal Thakur as brand ambassador
Mrunal Thakur represents the modern Indian woman: confident, expressive, relatable and aspirational. Their strong resonance with audiences across metro cities as well as emerging markets reflects Ramsons’ growing consumer base of young, digitally connected people who are looking for products that reflect both personality and aspiration.
Speaking about the collaboration, Mrunal Thakur shares: “What I love most about Ramsons is how they make world-class, premium fragrances accessible to everyone and I’m excited to bring these beautiful fragrances to our fans across the country. It feels authentic to partner with a brand that believes that confidence and self-expression should never be out of reach. My personal favorite is Exotica.”
As part of the partnership, Mrinal will lead the communications for Ramsons’ fragrance portfolio, with a special focus on the Exotica range. The campaign presents fragrance as the ultimate tool for self-expression, while honoring the unique spirit and quiet power of modern India.
The launch features a sophisticated visual narrative, showcasing Mrinal in minimalist, sophisticated settings that allow the fragrance experience to take center stage. Through hero films, digital content and integrated storytelling formats, the campaign aims to create deep emotional resonance while strengthening brand recall.
This partnership represents a significant shift for Ramsons, signaling its transformation from a utility-focused fragrance label to a thought-provoking lifestyle brand. By striking a balance between aspirational appeal and affordability, the company is set to consolidate its mass-premium positioning, specifically targeting the 22-40 demographic within both major metros and emerging urban centres.
Commenting on the announcement, Vrijesh Pandey, Group Chairman, Ramsons Perfumes, said: “Mrunal symbolizes the confidence and authenticity of today’s Indian woman. As Ramsons evolves into a more aspirational and digitally driven brand, this collaboration helps us connect with consumers in a more meaningful and contemporary way.”
In line with Ramsons’ broader business strategy, the campaign reinforces the brand’s shift towards brand-led growth and digital-first expansion on e-commerce and instant commerce platforms. Designed as an integrated campaign, the association focuses on consistent storytelling, strong brand recall and long-term consumer connections.
Through this collaboration, Ramsons aims to establish itself as a modern, stylish and relatable fragrance brand that understands today’s Indian consumers and makes premium fragrance experiences accessible without any compromise.
