A fresh legal dispute has arisen regarding the upcoming film Black Deer: Battle of the LegacySalman Khan has reportedly approached the Delhi High Court over concerns related to personality and publicity rights. The actor has sought legal intervention against the makers of the film, alleging that certain elements associated with the project draw parallels with his public image and ongoing legal cases.
Salman Khan moves Delhi High Court against Black Deer makers; Wants ban on alleged violation of personality rights
The controversy began soon after the release of the first-look poster of the film, which was widely discussed on social media. Many users pointed out similarities between the character shown in the poster and Salman Khan, citing aspects such as style, posture and the presence of the bracelet, which many believed resembled the actor’s signature accessory.
According to reports, Salman Khan’s legal team has objected to these similarities and argued that no character in the film should be based on or appear inspired by him without permission. The actor has reportedly moved the Delhi High Court to protect his personality and publicity rights, which are designed to prevent unauthorized commercial use of a public figure’s identity, image or likeness.
The legal notice is also understood to have mentioned the long-running black buck case involving the actor. As the case is still subject to ongoing legal proceedings, Khan’s legal representatives have reportedly argued that any cinematic portrayal taking inspiration from the case could potentially influence public perception, interfere with the legal process and harm the actor’s reputation and goodwill.
As part of the petition, the actor has reportedly sought an immediate stay on the production, release and promotion of the film. This includes a request to stop the makers from circulating promotional materials such as posters, teasers, trailers and other marketing materials until the matter is resolved.
Meanwhile, producer Amit Jani has publicly reacted to the controversy. Addressing the initial notice through social media, Jani said that the film is not based on Salman Khan. According to him, the project takes inspiration from the black buck case and court proceedings involving the Bishnoi community rather than the actor.
Jani also shared a video statement in which she alleged that she was receiving threats from individuals claiming to be fans of Salman Khan. However, there has been no official response from the actor regarding these allegations.
Bharat S. Directed by Srinet and produced by Amit Jani under the banner of Firefox Media Pvt. Ltd., Black Deer: Battle of the Legacy Now it finds itself at the center of a legal battle that could significantly impact its production and release plans. Industry observers will be closely monitoring the proceedings when the matter comes up before the Delhi High Court.
