Indian film star Sara Ali Khan has been officially announced as the latest friend of brand For the iconic Swiss watch manufacturer Longines, which marks an important collaboration between one of Bollywood’s most acclaimed young actresses and a heritage luxury timepiece house. The announcement was widely shared in the media today following a press release and Sara’s own social media posts, where she expressed her excitement over the partnership.
Sara Ali Khan becomes brand friend of Swiss watch brand Longines
Sara shared this news with her followers on Instagram and wrote, “I’m delighted to announce that I’ve joined Swiss watch brand LONGINES as a Friend of the Brand. Its timeless beauty, rich heritage and authenticity have long inspired me and I can’t wait to show you what’s next! #Longines #ElegancelsAnAttention #LonginesPrimaluna.” The message reflects his personal appreciation of the brand’s heritage and values, in what both parties hope will be a creative and inspiring collaboration.
Longines, founded in Saint-Imier, Switzerland in 1832, is known for its beautiful design, precision engineering and long history of sports time and aviation partnerships. Its winged hourglass logo is recognized in over 150 countries around the world. The brand’s association with India dates back to 1878, when it first sold watches in the country, with the company saying this historical connection will only get stronger.
Longines praised Sara in an official statement Radiant personality, effortless charm and sophisticated sense of styleGiven that he perfectly embodies the spirit of timeless elegance Which is the hallmark of the brand’s identity. Her versatility in cinema and strong public presence have made her an influential figure among modern audiences, which is in line with Longines’ efforts to celebrate individuals who represent beauty not just through appearance, but through it all. Authenticity, confidence and attitude.
Sara Ali Khan, who made her film debut in 2018 with the hit Kedarnath And since then he has acted in successful films like simba, strange rayAnd move aside a little bitBrings both contemporary appeal and cultural relevance to the Longines family. A graduate of Columbia University with a degree in history and political science, he is widely respected for his intelligence as well as his on-screen presence qualities, which Brand sees as reflective of his values of accuracy and legacy.
The collaboration is expected to spotlight Longines’ PrimaLuna collection, known for its elegant designs and feminine sophistication, which resonates with Sara’s personal style and public image, making this partnership a blend of tradition and modernity that appeals to watch enthusiasts and fashion followers alike.
This announcement adds to Sara Ali Khan’s growing list of high-profile partnerships and reinforces Longines’ commitment to working with influential cultural figures who embody the core principles of grace, authenticity and timeless elegance.
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