This summer, Fossil has unveiled a vibrant new campaign starring Varun Dhawan and Kriti Sanon, which brings together nostalgia, playful storytelling and timeless style through a series of visually rich campaign moments.
Varun Dhawan and Kriti Sanon bring retro charm to Fossil’s Summer 2026 campaign
Set against a dreamy retro-inspired summer backdrop, the campaign unfolds through two distinct creative narratives, Dreaming in Color and A Summer Dream Come True. Together, they capture the carefree joy of the season through intense storytelling, playful interactions, and elevated fashion moments. From charming vintage-inspired settings to bold monochromatic visuals inspired by the colors of summer, the campaign reflects Fossil’s signature blend of timeless design and contemporary style.
Continuing Fossil’s celebration of summer style, Dreaming in Color takes inspiration from the bold blue hues of the season, transporting Varun Dhawan and Kriti Sanon into a whimsical candy-store world layered with monochromatic visuals, playful energy and vintage charm. Through expressive style and vibrant storytelling, the campaign celebrates individuality and self-expression, highlighting Fossil’s statement styles FS6167 and ES5480.
Based on this vibrant visual narrative, A Summer Dream Come True brings a more cinematic and nostalgic lens to the season. Set against a vintage-inspired ice cream cart backdrop, the film showcases the playful interaction between Varun and Kriti amid warm retro aesthetics that epitomize the carefree spirit of summer. Blending nostalgia with innovative style, the campaign naturally highlights Fossil’s latest watches ES5478 and ME3278 as timeless summer essentials.
Varun Dhawan, Brand Ambassador of Fossil India, expressed his excitement for the Summer 2026 campaign, saying, “Summer always has this fun, easygoing energy, and this campaign really brings it to life. I love how naturally the watches fit into both films, whether it’s the playful ice cream cart world or the bold candy-store setting, it all feels so seamless. Pieces like the Machine Chronograph and the Everett stand out to me because They’re versatile, easy to wear, and work with everyday summer looks without being overdone. It’s that mix of fun and classic that really defines Fossil for me.
Kriti Sanon, Brand Ambassador, Fossil India said, “Summer is all about having fun with style – more colour, more personality. Shooting the film Dreaming in Color was a fun experience, and I love that each watch in the collection has its own distinct character. Be it Raquel or Scarlett, there is something for every mood.”
Through a mix of summer vintage photos, vibrant seasonal colors and the playful chemistry between the two stars, Fossil’s latest campaign invites audiences to embrace the season with confidence, individuality and timeless style. This campaign will be run across all media channels throughout June.
