much awaited film, border 2Set to release this Friday, January 23. Bookings had started quite early, on Sunday itself, which was a pleasant surprise. Recently, due to competition from holdover releases, theaters have begun selling tickets for many big releases a day or two before release, especially stalwart. With the Ranveer Singh-starrer almost reaching the end of its run and with no other big films clashing on January 23, theaters had no reason to stop booking it. in this article, IHNS Special focus will be given to the requests made by the distributor to the exhibitors during the display.
Exclusive: Border 2 to dominate cinemas – single screens closed for two weeks; Multiplexes with 4-6 screens were asked to run 14-18 shows daily for a week
According to trade sources, the distributors have asked for all the shows in a single screen, that too for 2 weeks. For the remaining theaters with multiple screens, the instructions will have to be followed only for a week.
Even in two-screen cinemas, distributors have asked theaters to allocate all the shows border 2. For 3-screen theatres, 12 shows are required in a day. Multiplexes with 4, 5 and 6 screens will have to run 14 shows, 16 shows and 18 shows respectively in a day. Finally, for theaters with 7 or more screens, the requirement is 20 shows a day.
A trade source commented, “border 2 Is 3 hours and 19 minutes long. This means that in most theaters the gap between the two shows will be four hours. assuming 4 shows border 2 are played daily, one could say that even three-screen theaters will be allotted all the shows border 2 And not for any other film, provided they follow the instructions.
Advance booking has been tremendous. By 6.00 pm on Monday, border 2 The top 3 national chains – PVR, INOX and Cinepolis have sold 13,500 tickets. In fact, trade sources suggest it will open at Rs. 40 crores. Since it releases on a four-day weekend (Monday is a national holiday on the occasion of Republic Day), the first week’s numbers are expected to skyrocket.
