Border 2 earned Rs. Collected. Earning around Rs 28 crore at the Indian box office on the first day. First day business is good, having said that, you expect more than good from a film like Border 2. From the advance, the film was expected to cross Rs. 30 crore nett, but in the end, it remained a little less than that. The film’s morning shows were largely canceled across the country due to late delivery of content, but it did not matter much, as it had enough capacity to cover the business lost during the day.
The share of business from national chains was significantly higher than that of Gadar 2 and Jaat, which may have been due to some redundancies. This was also seen with progress on the final day, when the national championships came out much stronger than the rest, contrary to what usually happens.
The film performed best in the northern circuits of Delhi-UP, East Punjab and Rajasthan. These circuits have traditionally been celebrated not only for Sunny Deol but for the entire Deol family. The business here has come down to Rs 200. 35-40 crore net all india ratio level. Delhi-UP, around Rs. The gross of ₹7.50 crore was the highest circuit for the film, ahead of Mumbai. Same was the situation with Gadar 2 and Jaat. The eastern circuit also performed well, especially West Bengal, which is generally not as popular for Deol films. It was a local holiday that helped business there.
Mumbai and the southern circuits were on the lower end, which is usually the case with Deol films. In Mumbai, it was Gujarat, which was a bit disappointing, because it was good for them and was particularly strong for Gadar 2, but here it was normal. The southern circuits, although at a lower level, were at par with Gadar 2, with Mysore coming out on top.
Although expectations from the film were high, it is still a good situation. It’s important to give context to where those expectations were coming from. Sunny Deol as a box-office entity had largely languished in the last two decades. The blockbuster success of Gadar 2 was a pleasant but shocking surprise for everyone, including Sunny Deol himself. Had Gadar 2 not existed, these opening numbers of Border 2 would have been viewed with similar pleasantness. But now that we have the example of Gadar 2, they are feeling a little disappointed. The irony is that Gadar 2 was underrated before its release, but due to its success Border 2 is slightly overrated.
Looking forward, the film is in strong progress today, just a little less than the day before. Its business should see growth today and business should strengthen on a large scale on Sunday. Then there will be a massive national holiday on Republic Day on Monday. Given the patriotic themes of Borderlands 2, they’ll fit in strongly with the day, and it should be a pretty big day. Four day extended weekend Rs. Must be crossed. 125 crore nett. It may reach close to Rs. Rs 150 crore nett too, especially if the Mumbai circuit comes on board over the weekend. If it is like the latter case, it will take the film on its way to becoming a hit and higher.
