Prime Video has officially announced its upcoming original film don’t be shyThe banner, founded by Alia Bhatt and Shaheen Bhatt, marks a historic collaboration with Eternal Sunshine Productions. The coming-of-age romantic comedy was unveiled on January 30 and promises a warm, youthful outlook on love, friendship and growing up.
Alia Bhatt supports a new generation of rom-coms: Prime Video announces original film Don’t Be Shy
Produced by Alia Bhatt and Shaheen Bhatt under Eternal Sunshine Productions, the film is co-produced by Grishma Shah and Vikesh Bhutani. don’t be shy Written and directed by Sriti Mukherjee and it focuses on 20-year-old Shyamili ‘Shai’ Das, who believes she has her life perfectly planned – until an unexpected twist sends everything out of her control.
Talking about the collaboration, Nikhil Madhok, Director and Head of Originals, Prime Video, India, said, “We are thrilled to collaborate with Alia Bhatt and Shaheen Bhatt on this extremely funny yet warm-hearted romantic comedy, with a remarkable character like Shai Das at the center. Alia’s instinct for emotionally rich, deeply relatable and hugely entertaining stories shines through in this young adult story about friendship, love and growing up.”
He highlighted the film’s creative strengths, saying, “With a strong female-forward narrative, fresh, relatable and humorous writing, and serious characters, complemented by Ram Sampath’s infectious music, Don’t Be Shy promises to be a delightful experience for audiences around the world.”
Alia Bhatt, co-founder of Eternal Sunshine Productions, also shared why she liked the project. He said, “At Eternal Sunshine, we always want to support stories that feel honest and voices that feel like our own.” “The film immediately spoke to us because of its honesty and old-fashioned lens and Sriti’s passion and energy naturally infused the spirit of the story.”
Describing the project as a personal milestone, he said, “This is an incredibly special project for me and for Eternal Sunshine. And with Prime Video, we found partners who consistently make bold creative decisions and support really distinctive storytelling, which feels like a natural meeting of minds, and the perfect place for this story to find its audience.”
with don’t be shyPrime Video and Eternal Sunshine Productions have come together to champion a fresh, relatable narrative led by a young female protagonist, further strengthening the platform’s slate of original Indian films focused on authentic, contemporary storytelling.
