Border 2 is showing a very positive trend at the box office for the second day today. The morning of the first day started with general comfort, with matinees witnessing a solid growth of 20-25 per cent compared to yesterday. Advance payments for evening and night shows have been well made, with national chains running 35 per cent ahead of yesterday at the same time of the day. This means this growth should increase in later shows of the day, and the film should end day one comfortably north of Rs. 30 crores, possibly closer to Rs. 35 crores.
For films with good openings, especially ones like Border 2, which draw heavily from smaller centres, simply holding steady on Saturday is generally considered acceptable, as those smaller centers tend to drop on Saturday and then go back up on Sunday. However, Borders 2 will be able to do much more than this and end up with a considerable increase in business. And when such films see growth on the second day, it is a seal of approval from the audience.
The cost of the film will be at least around Rs 10 crore. Earning Rs 60 crores after two days. Sunday is also expected to see a big rise and it should go above Rs. 40 crore nett, probably around Rs. 45 crores. This means that the film will collect so many crores of rupees. Earning Rs 100 crore on the weekend. Monday is a big national holiday for Republic Day, and for a film like Border 2, it could be a crazy day, which will probably be its biggest ever. He will put Rs. Earning Rs 150 crore in the four-day weekend is a very reasonable target for the film. Tuesday and Wednesday’s stop will decide how high the film can ultimately reach.
Currently, the Hindi film industry has got its first hit film of the year and it will probably be a big hit. Trading was a bit slow on the first day, but today’s rise has rectified this.
